Shopping trends lean into affiliate marketing opportunities. Online sales are at an all-time high. More people are exclusively shopping online, whether that means delivery or curbside pickup. That trend suggests that brands miss out on last-minute add-ons, trying newly launched products in-store, and loss of end-cap marketing. Direct to consumer (DTC) sales that go directly from the brand to the end consumer is up hundreds of percent year over year. Whether it was a breakdown of cross country shipments, closed businesses, or not feeling comfortable going in the store, the average consumer has taken their shopping habits directly to the brand.